At the helm of Real Madrid for a number of years,
Florentino Perez is ready to reap the rewards of the project he set about when being appointed Los Blancos president for the second time.
With three Champions League titles won in the past four years, there is an aura of calm around the club as it operates in the market in a calculated manner that is absent at Barcelona, Manchester City and Paris Saint-Germain.
Over the course of this spell, Perez has built a team that can dominate for years to come without massive, sudden outlays.
It all began in 2009/10 with the huge expenditure to be expected in an election year, Real throwing 254 million euros at Cristiano Ronaldo, Kaka, Karim Benzema, and Xabi Alonso with an immediate reply to Barcelona’s dominance in mind.
That formed the base of the side, along with Sergio Ramos who had arrived for 27m euros as a teenage prospect, and slowly the team was crafted around these players.
Luka Modric (30m euros), Gareth Bale (90m euros) and James Rodriguez (75m euros) were the big money additions as the years rolled by but, ahead of the original European success, Casemiro and Dani Carvajal were brought in for just 12m euros.
Smaller, even opportunistic fees were the order of the day in evolving this squad; Toni Kroos’ 25m euro fee was a snip by any standards whereas Keylor Navas cost 10m euros and Marco Asensio just 4m euros.
Perhaps that amount will go down in history as the deal of the century , although in this case it is already considered business as usual as Perez crafts a Madrid side capable of dominating for the foreseeable future.