On Monday at the Estadio Santiago Bernabeu, Real Madrid presented an agreement with the Lai Sun Group which will allow them to play a part in one of China’s most important theme parks.
In attendance at the event were the club’s director of institutional relations Emilio Butragueno, general director Jose Angel Sanchez, ex-players Raul and Roberto Carlos and Lai Sun Group president Peter Lam along with Novotown Project director John Tse and other businessmen.
“We always want to share the feeling of belonging to this club. We’re happy because this agreement will bring us closer to a great country like China, where we have had a big emotional bond for some time,” said Butragueno.
“We are grateful to the Lai Sun Group because this agreement makes it possible for Real Madrid to be even closer to our fans in China, a country that we all have in our hearts.”
Among the things planned for Novotown as part of an interactive fan experience are a Real Madrid museum, an official club shop and a restaurant area which will cover 12,000 square metres.