It all started on April 30 2016 in San Sebastian and now Real Madrid can go full circle in their goalscoring extravaganza by hitting the back of the net for the 73rd game in a row, when they once again step out at the home of Real Sociedad.
Gareth Bale set the ball rolling at Estadio Anoeta that day after just 10 minutes and since then it has become a formality for Los Blancos to beat the opposition keeper.
Days earlier, Real had drawn 0-0 at Manchester City in the first leg of the Champions League semi-final and much has happened since then, specifically their lifting of the major trophy on two consecutive occasions.
Scoring on Sunday would mean equalling the record set by Pele’s Santos team in 1962-63, in which the Brazilian outfit won 52 games, drew 14 and lost just seven times.
Similarly, Madrid have claimed 53 wins, 14 draws and just five defeats on their current streak of 72.
However, Santos managed 245 goals on this run compared to a mere 197 from Real with Cristiano Ronaldo, who is absent on Sunday , bagging on 49 occasions ahead of Karim Benzema on 21.
And now more than ever, Los Blancos need a goal, trailing Barcelona in the early runnings for the LaLiga title, Zinedine Zidane seeks an upturn in fortune after two dull draws at home.